Dignified Luiz Carlos Trabuco Vindicated

There were accusations against Luiz Carlos Trabuco, who has had an exemplary career and was recognized as one of the most influential leaders in the financial industry had come amidst corruption scandal that rocked state firms in Brazil and shook the political establishment and led to the impeachment of Dilma Rousseff. However, the courts have cleared Banco Bradesco and the Chairman Luiz Carlos Trabuco of allegations of dodging a tax fine of about $911 million (3 billion reais), this spurred a massive jump in the share prices of one of the nation’s biggest financial institutions.

The accusations were formally lodged in May 2016 over his alleged involvement in unethical negotiations between his companies, Bradesco and government tax auditors to doctored figures to avoid fines. The case was part of a broader probe, locally known as Operation Zealots was unveiled in March 2015 and it claimed that some of the largest companies in Brazil had colluded with corrupt members of the CARF, a faction of the Finance Ministry responsible of appeals on tax disputes, this in return earned them favorable rulings according to oglobo.globo.com.

Unmatched Experience
In his almost meteoric rise to the top, to which he has spent over four decades, he passed through various capacities in leadership. His experience was not tied to a single area but spanned over various departments, and this meant that he had an unmatched understanding of corporate finance. His success in the insurance section of the bank led to his being feted as the Insurance Personality of the Year in 2003 and again in 2007.

Luiz Carlos Trabuco has had a truly real career in the banking industry in not only Brazil but in global spheres. The changes happening in the industry and the economy of Brazil have got him believing that a robust banking system would be a big backbone for the growth of the future of Brazil.

Read more: Conselho do Bradesco escolhe Octavio de Lazari Junior para substituir Trabuco como presidente

Unpopular Changes
When he assumed the title of CEO at Bradesco, the company was straining under multiple issues, declining sales and profits figures; the company was experiencing a high turnover of employees. Luiz Carlos Trabuco made changes that were unpopular, but his policies eventually saved the institution, and this led to his invitation to lead a government task force to review a few of the schemes in the government pension plans. He sat with most of the major executives in the company to ensure every department operated smoothly, this gave an outlook unity, and it promoted autonomy in his employees. While scouting for new people to fill vacancies, he recruited talented executives outside Bradesco fold in a quest to bring in fresh talent and ideas according to meioemensagem.com.br. His forward thinking and business acumen have earned him high regard, and the Brazil government has been trying to recruit him as the Minister of Finance, so far he has been turning that offer down.

He has a legacy that helped Banco Bradesco to thrive more and expand to the top of the market in Brazil, and he believes that the firm will soon be a global leader in banking.

Find more about Luiz Carlos Trabuco: https://www.istoedinheiro.com.br/bradesco-deve-anunciar-sucessor-de-trabuco-antes-do-carnaval/

Who is Lori Senecal?

In looking at an article on GcReport titled “The Curious and Storied Career of Lori Senecal, Global CEO,” we can learn more about the career of Lori Senecal. In the opening of the article we go on to learn that Lori Senecal is the global CEO at Crispin Porter & Bogusky, a product development company which strives to create premium content. We also go on to learn some of the motivators behind her success, being her high achieving older siblings. Then we come to a portion in the article which highlights the road Senecal took in her becoming the global C.E.O of Crispin Porter & Bogusky. Here we are told of how she graduated from college with a degree in sales and marketing and from here quickly went on to a successful career in the employment world as a leader. Senecal launched the TAG Ideation in 2003, which was a young-adult marketing team. At the hand of Senecal, someone with experience in multinational accounts, and data analytics due to their time at companies such as Nestle, Xbox, and Applebee’s, the team grew to have much success.

 

In dissecting the career of Lori Senecal, we can see that she has served in high profile positions, such as at Coca Cola as their account director, and also knows how to work in high pressure situations in the employment world. Senecal worked as the Chief Marketing Officer for DDB Worldwide Communications Group Inc., from 2005 to 2008. As her time working here grew, her track-record went on to impress, which led to her promotion into becoming the head of the sales and marketing for DDB Worldwide Communications Group Inc. Check out fastcompany.com

 

 

Furthermore, in looking at Senecal’s career, we can come upon an impressive list of accolades, as well as clients. In her work as the C.E.O. of Crispin Porter & Bogusky, she went on to boost the revenue of the company by 21%. In addition to this she has been able to generate numerous impressions for various companies, which have come to her such as Kraft Mac and Cheese, which used a campaign strategy created by Lori Senecal in order to promote their products after they removed artificial ingredients from their recipe. She recently spoke at 3% conference.

Brazil’s Bradesco Hopes To Regain Leadership With The Appointment Of New President Luiz Carlos Trabuco Cappi

Brazil’s economic status is shaped by a few elite executives, like Luiz Carlos Trabuco Cappi, the president of Bradesco Bank. He took over from Marco Cypriano due to the company’s strict rules when it comes to the retirement age from the presidency position. Marcio Cypriano himself leaves behind a legacy of his own, having increased the bank’s market value from $5 billion to $30 billion in only ten years. Nonetheless, Luiz Carlos Trabuco Cappi’s name must still be approved in a council meeting slated for March.

Luiz Carlos Trabuco Cappi becomes only the fourth person to hold the presidency seat at Bradesco. His predecessors include Bradesco founder Amador Aguiar, Board Chairman Lazaro Brandao, and Marcio Cypriano. When talks were being conducted to determine Cypriano’s successor, Luiz Carlos Trabuco Cappi’s name was a favorite amongst finance market executives. One of his predecessors, Lazaro Brandao, was amongst those who found him fit for the leadership seat.

Other executives that were in contention for the leadership position were Jose Luiz Acar Pedro, and Roger Agnelli. Jose Luiz currently heads the group’s investment bank and has been with the company since 1997 after their purchase of National Credit Bank. Roger Agnelli, on the other hand, is the president of Vale.

57-year old Luiz Carlos Trabuco Cappi has been with the organization for over 40 years. Through those decades, he has worked in several departments and excelled in all of them. Amongst the high ranking positions he has held are the vice presidency seat, and also head of Bradesco Seguros. His election as vice president came when he was only 47 years old.

Accomplishments

Luiz Carlos Trabuco Cappi took over Bradesco when it became second to rival Itau Unibanco. In one of the interviews, he noted that he did not view leadership as a goal. Instead, he said Bradesco’s goal was to serve its municipalities in the best way possible.

Further down the line, he got involved in one of Bradesco’s significant purchases. After getting approval from Lazaro Brandao, he was able to purchase HSBC Brazil for around $5.2 billion in 2015. The acquisition put them back in contention to become the largest private bank in Brazil. The purchase also saw Luiz Carlos Trabuco Cappi named as Entrepreneur of the Year in Finance in 2016.

Prior to that, while he was the head of Bradesco Capitalizacao, an insurance arm of Bradesco, he led the company to become the country’s largest insurance organization. For his deeds, he was awarded The Insurance Personality award in 2003. He again won the award in 2007, this time for bringing about positive change in the insurance industry.

Education and Early Career

Born in Marilia in 1957, Luiz Carlos Trabuco Cappi attended the University of Sao Paulo and earned a degree in Philosophy. He also pursued sociopsychology at Sao Paulo’s School of Sociology and Politics.

He began working at Bradesco in 1969 as a clerk in the Marilia. It was also in Marilia, in 1943, that Amador Aguiar founded the bank. After working at the branch for two years, Luiz Carlos Trabuco Cappi moved to the headquarters in Sao Paulo.

His hard work was consistent, and in 1984, he was named Marketing Director.

He was later appointed to head Bradesco’s private pension wing, a position he served between 1992 and 1999. Another promotion saw him appointed as executive vice-president, and not long later he was the president of Bradesco’s insurance wing. Luiz Carlos Trabuco Cappi’s leadership at the insurance wing saw it double in size. It held 25% of the market share, making it the largest in Brazil, and in the entire Latin America.

Doe Deere is a Champion to Those who Dare to be Unique

If you’re someone who sports bright colors, loves to stand out, and believe makeup is an art form then chances are that you’ve heard of Lime Crime. Lime Crime is a trendy makeup company that specializes in bringing bright and bold colors to the makeup world. The reason that a company like Lime Crime exists today is thanks to Doe Deere. Deere believes in the power of makeup. More importantly, she believes in making everyone feel like a magical unicorn. Deere saw that drugstore shelves were sorely lacking bright and bold colors. Therefore she came up with the idea for Lime Crime. Today, it’s a successful makeup company run online. They specialize in products such as hair chalk, lipstick, eyeliner, glitter, and more! Anything you could possibly need, Lime Crime carries.

Deere is magical. If you’ve ever seen her out in public, you’d be in awe of her makeup combinations. Deere can pull off almost anything and any color. She’s constantly seen rocking bright colored hair and bright colored lips. Both of which complement her complexion perfectly. That’s why she’s known as the Queen of Unicorns. Deere now lets others rock a look just like hers! There’s a lookbook available on Lime Crime where consumers can see all different submitted looks that are possible with Lime Crime makeup.

A lot of what makes Deere unique is her backstory. According to Guest of a Guest, Deere grew up in Russia before moving to New York City and eventually Los Angeles. Throughout her years of moving, she’s tried many different business adventures. At one point, Deere even thought she was going to spend her life being a musician. Although that didn’t work out, she learned a lot about the world of marketing, how to appeal to the masses, and how to appreciate fans.

Deere is an inspiration to all young ladies. She believes that everyone has something special about themselves. If Deere could give young ladies or men one piece of advice it would be to follow your heart (http://yourbeautycraze.com/how-beauty-expert-doe-deere-gets-ready). That’s because Deere found her passion and she believes that everyone else has something deep inside of them that makes them unique. Deere created Lime Crime because she felt passionate about makeup. She truly believed that it was her calling.

Lime Crime was created in 2008. Ever since then, it’s continued to grow thanks to people craving bright colors. Deere has long believed that makeup is meant for everyone men and women, young and old. Therefore, she makes products that appeal to almost anyone. Deere doesn’t believe that makeup is just made to hide imperfections. She believes that makeup is created to allow people to express themselves. Makeup is something that people consider an art form. It’s easy to see why. For a long time, people were afraid to be different and take chances with makeup. Deere shows them that it’s okay to be expressive and bold. She’s truly a champion for all of those who dare to be unique.