Owning a business itself is the dream for many Brazilians, but with the economy slowly recovering from a severe economic recession, the question that remains is: how to make a profit in Brazilian Tourism these days?
According to the Minister of Tourism, Marx Beltrão, about 90% of the companies that promote Brazilian tourism are small companies. This allows for a large space in the market for those who dream of opening their own business and becoming an entrepreneur. There is no one better to give advice than the founder of the largest tourism company in the country, CVC Operadora e Agencia de Viagens S.A, Guilherme Paulus, now president of the company’s board of directors and president of the GJP network. Guilherme Paulus spoke with Beltrão live via a Facebook live chat and explained how he managed to found a tourism empire in Brazil’s travel industry.
Get To Know The Business
Many people open a travel agency or a hostel, and they do not succeed. It is important to study and analyze the branch of the business you are opening. There are rare cases of people who start a business and don’t have the knowledge to operate a successful business. “You can’t jump into a business, without knowledge. Work in a hostel or hotel to see up close how things work on a daily basis. This is the only way you will be sure if it is what you really want for your life,” said Paulus.
Know Your Client
“Know how much your target audience is willing to spend on the product, and ask yourself: Would I buy the product I’m selling?” Explained the entrepreneur.
It is important that all of your energy and thoughts are focused on your new business. Don’t allow distractions to interrupt. Spend the entire day on your business. As Guilherme Paulus says in his own words, “Have coffee, have lunch, and have dinner with your business.”
Invest Time In Social Networks, But Physical Contact Works Best
Guilherme Paulus recognizes the importance of social networks in tourism but emphasizes that the seller is still the main part. With physical contact, whether by a handshake or seeing eye to eye, the client feels more secure. One of the functions of tourism is to receive and treat people well.
Search more about Guilherme Paulus: https://eventosemjoinville.com.br/2018/09/12/guilherme-paulus-participa-da-2a-edicao-do-cvb-talks/