In looking at an article on GcReport titled “The Curious and Storied Career of Lori Senecal, Global CEO,” we can learn more about the career of Lori Senecal. In the opening of the article we go on to learn that Lori Senecal is the global CEO at Crispin Porter & Bogusky, a product development company which strives to create premium content. We also go on to learn some of the motivators behind her success, being her high achieving older siblings. Then we come to a portion in the article which highlights the road Senecal took in her becoming the global C.E.O of Crispin Porter & Bogusky. Here we are told of how she graduated from college with a degree in sales and marketing and from here quickly went on to a successful career in the employment world as a leader. Senecal launched the TAG Ideation in 2003, which was a young-adult marketing team. At the hand of Senecal, someone with experience in multinational accounts, and data analytics due to their time at companies such as Nestle, Xbox, and Applebee’s, the team grew to have much success.
In dissecting the career of Lori Senecal, we can see that she has served in high profile positions, such as at Coca Cola as their account director, and also knows how to work in high pressure situations in the employment world. Senecal worked as the Chief Marketing Officer for DDB Worldwide Communications Group Inc., from 2005 to 2008. As her time working here grew, her track-record went on to impress, which led to her promotion into becoming the head of the sales and marketing for DDB Worldwide Communications Group Inc. Check out fastcompany.com
Furthermore, in looking at Senecal’s career, we can come upon an impressive list of accolades, as well as clients. In her work as the C.E.O. of Crispin Porter & Bogusky, she went on to boost the revenue of the company by 21%. In addition to this she has been able to generate numerous impressions for various companies, which have come to her such as Kraft Mac and Cheese, which used a campaign strategy created by Lori Senecal in order to promote their products after they removed artificial ingredients from their recipe. She recently spoke at 3% conference.