Brazil’s Bradesco Hopes To Regain Leadership With The Appointment Of New President Luiz Carlos Trabuco Cappi

Brazil’s economic status is shaped by a few elite executives, like Luiz Carlos Trabuco Cappi, the president of Bradesco Bank. He took over from Marco Cypriano due to the company’s strict rules when it comes to the retirement age from the presidency position. Marcio Cypriano himself leaves behind a legacy of his own, having increased the bank’s market value from $5 billion to $30 billion in only ten years. Nonetheless, Luiz Carlos Trabuco Cappi’s name must still be approved in a council meeting slated for March.

Luiz Carlos Trabuco Cappi becomes only the fourth person to hold the presidency seat at Bradesco. His predecessors include Bradesco founder Amador Aguiar, Board Chairman Lazaro Brandao, and Marcio Cypriano. When talks were being conducted to determine Cypriano’s successor, Luiz Carlos Trabuco Cappi’s name was a favorite amongst finance market executives. One of his predecessors, Lazaro Brandao, was amongst those who found him fit for the leadership seat.

Other executives that were in contention for the leadership position were Jose Luiz Acar Pedro, and Roger Agnelli. Jose Luiz currently heads the group’s investment bank and has been with the company since 1997 after their purchase of National Credit Bank. Roger Agnelli, on the other hand, is the president of Vale.

57-year old Luiz Carlos Trabuco Cappi has been with the organization for over 40 years. Through those decades, he has worked in several departments and excelled in all of them. Amongst the high ranking positions he has held are the vice presidency seat, and also head of Bradesco Seguros. His election as vice president came when he was only 47 years old.

Accomplishments

Luiz Carlos Trabuco Cappi took over Bradesco when it became second to rival Itau Unibanco. In one of the interviews, he noted that he did not view leadership as a goal. Instead, he said Bradesco’s goal was to serve its municipalities in the best way possible.

Further down the line, he got involved in one of Bradesco’s significant purchases. After getting approval from Lazaro Brandao, he was able to purchase HSBC Brazil for around $5.2 billion in 2015. The acquisition put them back in contention to become the largest private bank in Brazil. The purchase also saw Luiz Carlos Trabuco Cappi named as Entrepreneur of the Year in Finance in 2016.

Prior to that, while he was the head of Bradesco Capitalizacao, an insurance arm of Bradesco, he led the company to become the country’s largest insurance organization. For his deeds, he was awarded The Insurance Personality award in 2003. He again won the award in 2007, this time for bringing about positive change in the insurance industry.

Education and Early Career

Born in Marilia in 1957, Luiz Carlos Trabuco Cappi attended the University of Sao Paulo and earned a degree in Philosophy. He also pursued sociopsychology at Sao Paulo’s School of Sociology and Politics.

He began working at Bradesco in 1969 as a clerk in the Marilia. It was also in Marilia, in 1943, that Amador Aguiar founded the bank. After working at the branch for two years, Luiz Carlos Trabuco Cappi moved to the headquarters in Sao Paulo.

His hard work was consistent, and in 1984, he was named Marketing Director.

He was later appointed to head Bradesco’s private pension wing, a position he served between 1992 and 1999. Another promotion saw him appointed as executive vice-president, and not long later he was the president of Bradesco’s insurance wing. Luiz Carlos Trabuco Cappi’s leadership at the insurance wing saw it double in size. It held 25% of the market share, making it the largest in Brazil, and in the entire Latin America.

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