The flamboyant, creative and highly skilled international or global Chief Executive Officer of CP+B will write history once more with a golden pen when she chalks her way out of the board of the organization she has driven to the top by the end of 2017. Taking charge of a new role for the agency in 2015 as the global CEO of CP+B a partner of MDC, she infused the administrative structure with new energy, agility and creative attention to detail that left many baffled. According to chairman and co-founder Chuck Porter, Senecal recreated CP+B into a newer, nimble, and flexible organization. Recently she spoke at the 3% conference.
All indications are that she will be greatly missed at CP+B. However, all is not lost because the organizational structure she will be leaving behind has evolved a new generation of competent leaders. Her greatest achievement was the acquisition of the American Airlines account in 2015. It was a great coup for her because the former account holder TM advertising had run it for over a quarter century. Her career in the industry speaks of stellar performance and extraordinary building of strategic partnerships. In all the agencies where she worked, she was continuously credited with creating highly profitable branches and divisions. Her thread of successes can be traced back to the main international brands like Coca-Cola, Nestle, and BMW. Her grasp of the global dynamics of marketing enabled Lori to build strong foundations for vertical growth. More details can be found on LinkedIn.
You would be mistaken to think that Lori Senecal is a person who only thinks of work. On the contrary, privately she is passionate about hobbies such as politics, photography, traveling, and just having fun. Her competence is a clear proof that women are as good as men, f not better at performing some duties. She helped to incubate many startups because she is deeply interested in technological advances that give individuals a launch platform. The commitment she displays in team engagement and synergy building in the organization makes her a stalwart in the advertising world. With a departure from CP+B, a huge gap will be left. You can visit Business profile to know more.